Marketing Research Assistant

Job Summary:
The Marketing Research Assistant will be responsible for gathering, analyzing, and interpreting data to support the marketing team in making informed decisions. This role involves conducting market research, compiling reports, and providing actionable insights to enhance our marketing strategies.

Key Responsibilities:

• Conduct primary and secondary market research to gather data on industry trends, competitors, and customer preferences.
• Analyze quantitative and qualitative data to identify patterns, trends, and insights.
• Assist in the development of surveys, questionnaires, and other research tools.
• Compile and present research findings in clear and concise reports.
• Collaborate with the marketing team to support campaign planning and execution.
• Monitor and report on key
  performance indicators (KPIs) and marketing metrics.
• Stay up-to-date with industry developments and emerging trends.
• Assist in the preparation of presentations and marketing materials.

Qualifications:

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Strong analytical skills with the ability to interpret complex data.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with statistical software (e.g., SPSS, SAS) is a plus.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills.
• Ability to work independently and as part of a team.
• Prior experience in market research or a related field is preferred.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Collaborative and supportive work environment.